Palabras clave
Ingroup-outgroup
Environmental protection
Attitudes
Metacognition Validación
Protección ambiental
Metacognición
Actitudes
Endogrupo-exogrupo
Cómo citar
Resumen
Antecedentes: En la presente investigación, examinamos si un mensaje persuasivo a favor de una propuesta proambiental puede influir en el cambio de actitudes a través de un proceso de auto-validación cuando a los participantes se les dice que el emisor de la propuesta pertenece a su endogrupo (vs. su exogrupo).
Método: Los participantes leyeron un mensaje que abogaba por el uso de la energía solar. Inmediatamente después del mensaje, se pidió a los participantes que listaran sus pensamientos con respecto a la propuesta persuasiva. Se creó un índice de favorabilidad de los pensamientos para cada participante. Después de esta tarea, los participantes recibieron la manipulación experimental (i.e., emisor del endogrupo vs. exogrupo) basada en el paradigma del grupo mínimo. Finalmente, informaron de sus actitudes hacia la propuesta.
Resultados: Un análisis de regresión mostró la interacción esperada entre la favorabilidad del pensamiento y el tipo de emisor (endogrupo vs. exogrupo) sobre las actitudes hacia el uso de energía solar. Como se hipotetizó, la favorabilidad del pensamiento fue un mejor predictor de las actitudes para los participantes en la condición de endogrupo (vs. exogrupo).
Conclusiones: Las actitudes pueden polarizarse en función de la diferenciación entre endogrupo y exogrupo mediante un proceso de auto-validación.
Citas
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