Palabras clave
Elaboration
Attitude change
Persuasion Cambio indirecto
Elaboración
Cambio de actitudes
Persuasión
Cómo citar
Resumen
Introducción: El cambio indirecto de actitudes ocurre cuando un cambio en las actitudes hacia un objeto focal (i.e., actitudes focales) va acompañado de un cambio en las actitudes hacia otros objetos potencialmente relacionados con los primeros (i.e., actitudes distales). La presente investigación estudia en qué medida la cantidad de pensamiento (elaboración) involucrada en el cambio de actitudes focales puede moderar este efecto de cambio indirecto. Esperamos que el cambio indirecto sea más probable cuanta más elaboración haya (i.e., efecto de elaboración sobre el cambio indirecto). Método: En dos estudios, se manipuló la valencia de los pensamientos hacia una dieta saludable (Estudio 1) y hacia el café (Estudio 2) para que fuera positiva o negativa. La elaboración que acompañaba esas inducciones fue medida (Estudio 1) o manipulada (Estudio 2). Finalmente, se midieron las actitudes focales y distales en ambos estudios. Resultados: Las actitudes focales se asociaron con las actitudes distales en ambos estudios. Los resultados también revelaron que una mayor elaboración produjo un mayor cambio indirecto desde las actitudes focales a las distales. Conclusiones: La elaboración modera el efecto de cambio indirecto de actitudes.
Citas
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