Stay or switch? Investigating lock-in effect in multi-channel apparel retailing

Authors

DOI:

https://doi.org/10.17811/ebl.9.4.2020.298-305

Abstract

The emergence of new sales channels, the irruption of new technologies and changes in personal and professional lifestyles have transformed purchasing behaviors throughout the shopping process. Prior research has addressed the effect of these changes in each channel separately, neglecting the study of such effects in multi-channel environments. This research investigates the relation between channel preference and spillover effect—and more particularly, lock-in effect—in apparel multi-channel retailing, with data collected from a survey of 432 Spanish shoppers. The results of the study facilitate further understanding of spillover effect and help companies improve their omnichannel strategies.

Author Biographies

Emiliano Acquila-Natale, Universidad Politécnica de Madrid

Dr. Emiliano Acquila-Natale (Escuela Técnica Superior de Ingenieros de Telecomunicación, Universidad Politécnica de Madrid, emiliano.acquila@upm.es) - (ORCID: 0000-0003-2164-8386). He is a BAcc by Universidad Nacional de Córdoba, MBA by Universidad Politécnica de Madrid and PhD by Universidad Politécnica de Madrid. He is Adjunct Lecturer at the School of Telecommunication Engineering at UPM. His research currently focuses on omni-channel commerce and the digital economy.

Ángel Hernández-García, Universidad Politécnica de Madrid

Dr. Ángel Hernández-García is MSc in Telecommunication Engineering, Master SAP in Integrated Information Systems, and PhD in Information Systems by Universidad Politécnica de Madrid (Spain). He is Associate Professor at the Department of Organization Engineering, Business Administration and Statistics (School of Telecommunication Engineering, Universidad Politécnica de Madrid). He focuses his research on electronic commerce, technology acceptance, social media and learning analytics. He has been guest editor and published research articles in leading international journals.

Santiago Iglesias-Pradas, Universidad Politécnica de Madrid

Dr. Santiago Iglesias-Pradas (Escuela Técnica Superior de Ingenieros de Telecomunicación, Universidad Politécnica de Madrid, s.iglesias@upm.es) - (ORCID: 0000-0003-1133-2687). He is MSc in Telecommunication Engineering, MBA and PhD in Information Systems by Universidad Politécnica de Madrid. Santiago is Associate Professor at the School of Telecommunication Engineering (UPM). He focuses his research on e-commerce, technology acceptance and learning analytics.

Julián Chaparro-Peláez, Universidad Politécnica de Madrid

Dr. Julián Chaparro-Peláez is Ph.D. in Telecommunication Engineering by Universidad Politécnica de Madrid (Spain) and Professor at the Department of Organization Engineering, Business Administration and Statistics (Universidad Politécnica de Madrid, Spain). His research interests include management information systems, electronic commerce and digital transformation of organizations.

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Published

23-12-2020

How to Cite

Acquila-Natale, E., Hernández-García, Ángel, Iglesias-Pradas, S., & Chaparro-Peláez, J. (2020). Stay or switch? Investigating lock-in effect in multi-channel apparel retailing. Economics and Business Letters, 9(4), 298–305. https://doi.org/10.17811/ebl.9.4.2020.298-305

Issue

Vol. 9 No. 4 (2020): December - Special Issue Selected papers from CIO 2019 / 13th International Conference on Industrial Engineering and Industrial Management (Guest Editor: David de la Fuente)

Section

Special Section

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