Abstract
Application of MDS for the analysis of differential semantic. We present here an application of non-metric multidimensional scaling (MM) for the analysis of semantic differential proposed by Osgood as a measure of meaning. MDS is presented as an alternative to configurational representation and analysis of principal co-ordinates (PCA). In the three cases very similar solutions were obtained. However, MDS has the advantage over PCA that it doesn' t require a positive semi-definite matriz. Threrefore, it is a more appropiate method for the characteristics of semantic differential.
