Abstract
Single-stimulus data versus preferential choice data in environmental quality studies. Environmental quality studies are of great interest in the study of individualenvironment relationship. However, the theoretical and methodological differences existing between researchers have hindered progress in the knowledge about this phenomenon. One of the main differences between the different studies lies in the response format used by the subjects to assess the environment. Our research compares the results obtained in environmental quality assessments using two different techniques: semantic differential and preference ratings. The results obtained show that there are clear differences between the solutions provided by the analysis of both type of data.
