COMPARACIÓN DE ESCALAS DE RESPUESTA PARA LA MEDICIÓN DE LAS ACTITUDES

Abstract

Classic Semantic Differential for the subjective evaluation of objects were compared. All the versions were shown to be highly reliable and comprehensible to the experimental subject. The time to complete the tasks was also shown to be similar for all the versions. Therefore, all the versions under study are an important alternative to the Classic Semantic Differential, mainly in their applied aspect, and many researchers may benefit from their usefulness.