Abstract
Analysis of the Different Communicative Approaches Adopted by Different Television Networks. The principal aim of this research is to identify the differences in the communicative approaches adopted by different television networks when relaying the same news item. In a more specific sense, a comparative study of television news bulletins was carried out in order to: analyse variations in expressing the news item; establish categories in order to compare the news content of the different networks; analyse the relative importance of each news item in relation to the global content as regards duration; study the relationship between the time given to the news on each network, and determine whether or not the duration of news items varies in accordance with the treatment given by each network. The main procedure applied in this research is content analysis as this technique allows us to pass from purely verbal data (news items), using observational techniques (video recordings of the news bulletins of the different networks), to its division into categories (quantification) with a view to classifying the same for posterior analysis and interpretation. Some indicators which are specific to expression analysis were selected in order to analyse the formal plane, such as T.T.R. (type token ratio), redundancy and discourse style and, to complement the content analysis, quantative analysis techniques (ANOVA, MANOVA and log-linear analysis) were also used. This last technique allowed us to observe possible differences in the average duration allotted to each news item by the different television networks and evaluate whether or not this variation in duration also implied a difference in the treatment of the news item. The results produced comparative and global information, per television network, on the indicators revealing discourse style as well as general computations of the different gramatical categories and textual units used. Furthermore, they show interesting divergencies between the television networks as well as giving clues as to the motives behind the variations in the treatment of the news items.
