Abstract
A 21-item Likert-type `Consequences of Involvement' questionnaire (CIQ) was developed to measure the level of involvement with products. Unlike other scales, the CIQ attempts to measure involvement from its consequences, rather than requesting the subject to directly rate his or her state of involvement. It was applied to Spanish and English samples and in each sample the involvement with two products was measured. In all four cases the questionnaire met psychometric standards and provided essentially the same two-factor structure. The first factor was labelled `Cognitive Dimension' and was inferred from consequences related to the increase of information on the product. The second factor was labelled `Affective Dimension' and was related to the emotional aspects of using or owning the product. The results obtained were in agreement with the two-factor theory of involvement proposed by Park and Mittal (1985). In addition, the Personal Involvement Inventory (Zaichkowsky, 1985) was adapted to the Spanish population and some problems relating to criterion validity and its dimensionality were noted.
