Abstract
Attitude change toward body image: The role of elaboration on attitude strength. Attitudes toward body image have been shown to play a central role in the understanding and treating of eating disorders. In the present research, participants' attitudes toward their body image were changed through a persuasive procedure involving high mental elaboration (self-persuasion) or through a less engaging procedure involving less active participation (passive exposure). As expected, participants in these two groups showed more favourable attitudes toward their bodies than those in the control group. Despite that both treatments were equally efficient in changing attitudes, the strength associated with those attitudes was significantly different depending on the amount of thinking involved in the process of change. Specifically, attitudes were stronger in the high rather than low thinking group of treatment. This finding is important because the strength of the attitude may determine the long-term consequences of an intervention.
