Palabras clave
pandemic
quarantine
garden furniture
consumer preferences Covid-19
pandemia
cuarentena
muebles de jardín
preferencias del consumidor
Cómo citar
Resumen
Nuestro propósito en este estudio ha sido determinar cómo la pandemia COVID-19, que ha afectado al mundo entero, afecta al mobiliario de jardín. Nuestra hipótesis antes de empezar a trabajar era esta. Creíamos que la gente que estaba encerrada en sus casas durante la larga cuarentena tendría más interés por el mueble de exterior y de jardín. Por este motivo, llevamos a cabo una encuesta consistente en 30 preguntas para medir los hábitos de consumo. Se investigaron los datos sociodemográficos de 472 personas con diferentes niveles socioeconómicos para muebles de jardín y hábitos de uso durante la pandemia, a través de la aplicación de Google encuestas.
En nuestro estudio descubrimos el interés creciente derivado de la larga estadía en el hogar y que las personas deseaban renovar su mobiliario de jardín.
Citas
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