A Project in a Modern Style Truncated by the War: Tapestries Mir (1920-1936)

Abstract

The article argues the case of Tapicerías Mir, a family run company rooted in Barcelona, as a paradigmatic  example  of  the  adoption  of modern  styles of furniture in a commercial and local context in the period between 1920 and 1936. The  study  begins  with  a look  at  what  we  now  would  call  a  market  study  that leads the Mir to travel around Europe in search of models, tools, techniques and new  forms  of  marketing.  Then  we  will  see  the  process  of  creating  a series  of pieces  from  European  models  but  adapted  to  their  own  ways  of  production. Finally,  we  will  revise  the  sampler  and  catalogs  they  used  to  market this  new models  through  a  distribution  network  within  several  Spanish  provinces.  The article  concludes  with  a  look  at  the  intentions  and  wishes  of prosperity  of the family business that were truncated by collectivization and the Civil War.