Palabras clave
cultural tourism
consumer perception
intangible cultural heritage
experiential tourism
rural development
knowledge transmission artesanía tradicional
turismo cultural
percepción del consumidor
patrimonio cultural inmaterial
turismo de experiencia
desarrollo rural
transmisión del conocimiento
Cómo citar
Resumen
Este artículo examina si los valores culturales, profesionales y personales que los artesanos atribuyen a su oficio se transmiten de forma efectiva a públicos más amplios, y cómo se percibe la artesanía y el turismo cultural como motores de la revitalización rural. A partir de entrevistas cualitativas a artesanos y datos de encuestas realizadas a potenciales consumidores en siete países europeos participantes en el proyecto CULTURALITY, financiado por la UE, el estudio contrasta la comprensión que los artesanos tienen de su oficio (como práctica cultural viva, profesión y forma de vida) con las percepciones del público, más centradas en el objeto y en el mercado. Aunque los resultados de la encuesta muestran que los consumidores ya asocian los productos artesanales con la autenticidad, el patrimonio y la identidad local, las entrevistas revelan que las realidades profesionales y económicas más profundas del oficio siguen entendiéndose solo parcialmente. El artículo sostiene que el turismo cultural experiencial, cuando se basa en una interacción genuina y no en una representación simplificada, es una de las vías más prometedoras para cerrar esta brecha, con implicaciones para el desarrollo rural y la política turística.
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