Abstract
The subject matter of Dissonance in Intercultural Studies as an alternative to “pragmatic failure”. The aim is to try to prove whether the term “pragmatic failure” which is so widely used and settled in the field of intercultural studies could be appropriately substituted by the term “dissonance” which derives from the theory of “cognitive dissonance” as of the field of cognitive linguistics and social psychology when intercultural matters are being held. For the purpose of this investigation and review, three different articles have been extendedly analysed, those of Festinger and Carlsmith. (1957), Leontovich, O. (2015), Sen, Blackwell and Acharya (2017) Zamborlin, C. (2007).

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