Content Analysis of the Spanish TikTokers from #EduTok educative project
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Keywords

TikTok
Education
Social Networks
Youth TikTok
Educación
Redes sociales
Juventud

How to Cite

Tejedor Calvo, S., Cervi, L., Robledo-Dioses, K., & Pulido Rodríguez, C. (2022). Content Analysis of the Spanish TikTokers from #EduTok educative project. Aula Abierta, 51(2), 121–128. https://doi.org/10.17811/rifie.51.2.2022.121-128

Abstract

TikTok is the most downloaded app after Whatsapp and Messenger currently. In the educational field, this social network set a precedent in Spain, when in 2020 developed the #Edutok project. We have analysed the content of 800 videos from Spanish tiktokers accounts considered as part of #Edutok. The aim is to study profiles, type of educational content, predominant themes, emotions involved, type of interactions, use of resources, between others. We have found that the educational exploitation of TikTok is at a very early stage, aspect that is linked to the social network's youthfulness. It highlights the platform's multi-thematic idiosyncrasy and the absence of educational guidelines that lead to videos that prioritise humorous content over invitation to debate and that do not take advantage of resources typical of audiovisual narratives, such as excerpts from documentaries, or films. We understand that the use of TikTok as an educational tool will require theoretical and practical research that, on one hand, contemplates its particular idiosyncrasy and, on the other hand, applies, in this new scenario, lessons derived from the multimedia, collaborative and bidirectional educational work of other platforms.

https://doi.org/10.17811/rifie.51.2.2022.121-128
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